Saudi Arabia Poultry – Al Watania & Halal Devco Partnership for Halal Growth
- thmandproducts
- Mar 3
- 7 min read
By : Hafiz M. Ahmed
2025-03-04
Ever wondered how Saudi Arabia plans to become a major player in the global halal food scene? Well, get ready because things just got interesting! Imagine a powerhouse partnership that’s set to transform “audi Arabia Poultry” as we know it. Al Watania Poultry, a big name in food, has teamed up with Halal Devco (backed by the PIF!) in a move that’s turning heads in Jeddah and beyond. This isn’t just a business deal; it’s a bold step towards making Saudi Arabia a leader in the booming halal market. Let’s unpack what this means for the future of poultry and halal food globally.
This collaboration transcends a mere business agreement; it represents a strategic initiative aimed at significantly expanding Saudi poultry exports into new and lucrative international markets. This expansion directly addresses the escalating global demand for high-quality halal products, driven by a growing Muslim population and an increasing awareness of halal standards. The partnership’s core objectives are multifaceted: strengthening collaborative efforts between the public and private sectors, accelerating the adoption of sustainable and innovative practices within the halal food industry, and firmly establishing Saudi Arabia as a pivotal global hub for halal products.
Related: Dubai’s Dar Al Takaful, Abu Dhabi’s Watania To Merge Into UAE’s Largest Islamic Insurance Provider
Driving Growth, Innovation, and Global Competitiveness
Mohammed bin Hamad Al Shaya, Acting CEO of Al Watania Poultry, articulated the strategic significance of this alliance, stating, “Our partnership with Halal Devco represents a strategic milestone to strengthen our leading position in the poultry sector and unlock new growth opportunities. By prioritizing innovation and market needs, we remain committed to delivering high-quality halal products that support national food security goals and enhance the Kingdom’s local and global competitiveness.”
This sentiment resonates deeply with the broader vision of Saudi Arabia’s economic diversification, as outlined in Vision 2030. The partnership aligns seamlessly with the Kingdom’s strategic objectives of enhancing food security, boosting local production, and expanding its presence in global markets. This alliance is a tangible manifestation of the Kingdom’s commitment to transforming its economy and becoming a global leader in diverse sectors.
Advancing National Food Security and Global Halal Standards
Fahad bin Sulaiman Al-Nuhayt, CEO of Halal Devco, emphasized the partnership’s broader impact, stating, “We are pleased to partner with Al Watania Poultry as part of our investment strategy to accelerate the growth of the halal industry and empower the private sector. Through this collaboration, we will uphold the highest quality and safety standards in halal food production, ensuring that Saudi Arabia remains at the forefront of global halal markets while advancing national food security in line with Saudi Vision 2030.”
The partnership’s unwavering focus on upholding stringent quality and safety standards is paramount to building trust and credibility in the global halal market. According to recent reports from the Global Islamic Economy Indicator (GIEI), the global halal food market is projected to reach trillions of dollars in the coming years, presenting a significant opportunity for Saudi Arabia to expand its market share and establish itself as a leader in this rapidly growing sector.
Al Watania Poultry: A Legacy of Excellence and Sustainable Practices
Established in 1977 by the visionary Sheikh Suleiman Al Rajhi, Al Watania Poultry has evolved into a prominent economic landmark, both locally and regionally. Recognized as one of the world’s largest poultry and derivatives production projects, the company boasts state-of-the-art equipment, advanced technology, and an unwavering commitment to sustainable practices.
Al Watania Poultry’s vertically integrated production model, encompassing all stages from grandmothers and mothers to hatcheries, broilers, feed, and slaughterhouses, and chicken meat manufacturing, ensures stringent quality control and operational efficiency. The company’s vision is to support food security by supplying local, Arab, and international markets with premium poultry products, adhering to Islamic law and employing cutting-edge technologies that prioritize environmental sustainability and safety.
Halal Devco: A Catalyst for Growth in the Halal Industry
Halal Devco, a wholly owned subsidiary of the PIF, plays a crucial role in driving the growth and development of the halal industry in Saudi Arabia. The company’s investment strategy focuses on empowering the private sector, promoting innovation, and upholding the highest quality and safety standards in halal food production.
By forging strategic partnerships with leading companies like Al Watania Poultry, Halal Devco aims to accelerate the adoption of sustainable practices, expand market access, and enhance Saudi Arabia’s competitiveness in the global halal market. This strategic approach aligns with the Kingdom’s broader economic diversification goals and its vision to become a global hub for halal products.
The Global Halal Market – Saudi Arabia’s Strategic Positioning
The global halal food market is experiencing rapid growth, driven by increasing Muslim populations, rising disposable incomes, and a growing awareness of halal products’ quality and safety. However, the market also faces challenges, including fragmented supply chains, varying halal certification standards, and the need for greater transparency and traceability.
Saudi Arabia, with its strategic location, abundant resources, and unwavering commitment to innovation, is well-positioned to address these challenges and capitalize on the immense opportunities presented by the global halal market. The partnership between Al Watania Poultry and Halal Devco is a testament to the Kingdom’s proactive approach to developing a robust, sustainable, and globally competitive halal food industry.
Saudi Vision 2030: A Blueprint for Economic Diversification
The partnership between Al Watania Poultry and Halal Devco is deeply rooted in the strategic objectives of Saudi Vision 2030, which aims to diversify the Kingdom’s economy, reduce its reliance on oil, and create new opportunities for growth and development.
Vision 2030 emphasizes the importance of enhancing food security, promoting local production, and expanding Saudi Arabia’s presence in global markets. The partnership between Al Watania Poultry and Halal Devco is a concrete example of how the Kingdom is implementing its vision and driving economic transformation, solidifying its position as a global leader in diverse sectors.
Innovation, Sustainability, Quality, and Market Expansion
To achieve its ambitious goals, the partnership will focus on several key strategies:
Innovation: Investing heavily in research and development to enhance production efficiency, develop new and innovative halal products, and adopt cutting-edge technologies that prioritize sustainability and quality.
Sustainability: Implementing sustainable practices throughout the entire supply chain, from feed production to processing and distribution, to minimize environmental impact, conserve resources, and ensure long-term viability.
QualiWe is upholding the highest quality and safety standards in halal food production, adhering to strict halal certification requirements, and ensuring complete traceability and transparency throughout the supply chain.
Market Access: Expanding market access through strategic partnerships with international distributors, trade agreements with key markets, and targeted marketing campaigns that highlight the quality and authenticity of Saudi halal poultry products.
Capacity Building: Investing in comprehensive training and education programs to develop a skilled workforce, enhance the capabilities of the halal food industry, and ensure that Saudi Arabia has the talent needed to compete in the global market.
Technological Integration: Utilizing advanced technologies like blockchain for traceability, AI for process optimization, and automation for increased efficiency.
The partnership between Al Watania Poultry and Halal Devco marks a pivotal milestone in the development of the Saudi Arabia poultry sector. By leveraging innovation, sustainability, quality, and strategic market expansion, the partnership aims to revolutionize the industry, significantly expand global exports, and firmly establish Saudi Arabia as a leading force in the global halal food market. This collaboration is a powerful testament to the Kingdom’s unwavering commitment to economic diversification, food security, and global leadership in the halal industry.
Building a Robust Halal Ecosystem – From Farm to Fork
The partnership between Al Watania Poultry and Halal Devco extends beyond mere production and export; it aims to build a comprehensive and robust halal ecosystem within Saudi Arabia. This ecosystem encompasses all aspects of the halal food supply chain, from sourcing raw materials to processing, packaging, distribution, and even marketing.
This holistic approach is crucial for ensuring the integrity and authenticity of Saudi halal products. It involves establishing clear halal certification standards, implementing rigorous quality control measures, and fostering a culture of transparency and accountability throughout the supply chain. This comprehensive ecosystem will create a foundation of trust and confidence among consumers, both domestically and internationally.
Investing in Research and Development
To maintain its competitive edge in the global halal market, Saudi Arabia must invest heavily in research and development (R&D). This investment will drive innovation, enhance production efficiency, and develop new and innovative halal products that meet evolving consumer demands.
R&D efforts will focus on areas such as:
Advanced poultry genetics: Developing high-yielding and disease-resistant poultry breeds.
Sustainable feed production: Exploring alternative feed sources and optimizing feed formulations to minimize environmental impact.
Innovative processing technologies: Implementing cutting-edge technologies to enhance product quality, safety, and shelf life.
Smart packaging solutions: Developing intelligent packaging that extends product freshness and enhances traceability.
Halal product diversification: Expanding the range of halal poultry products to cater to diverse consumer preferences.
Empowering Local Communities
The growth of the Saudi Arabia poultry sector will have a significant positive impact on local communities. The partnership between Al Watania Poultry and Halal Devco will create numerous job opportunities, particularly in rural areas where poultry farming is prevalent.
Investing in training and education programs will equip local communities with the skills and knowledge needed to participate in the growing halal food industry. This will not only create employment opportunities but also foster entrepreneurship and drive local economic growth.
The development of the halal food industry can also contribute to the growth of halal tourism in Saudi Arabia. By offering a diverse range of halal culinary experiences, Saudi Arabia can attract Muslim tourists from around the world.
Collaborating with the tourism sector to promote halal-friendly restaurants, hotels, and attractions will create a synergistic approach that benefits both the food and tourism industries. This will enhance Saudi Arabia’s appeal as a comprehensive halal destination.
Promoting Saudi Arabia’s Leadership
The partnership between Al Watania Poultry and Halal Devco is a crucial step in building a strong and recognizable global halal brand for Saudi Arabia. By consistently delivering high-quality, authentic, and sustainable halal products, Saudi Arabia can establish itself as a trusted and respected leader in the global halal market.
This branding effort will involve the following:
Developing a unified halal certification mark: Ensuring consistency and credibility across all Saudi halal products.
Launching targeted marketing campaigns: Promoting Saudi halal products in key markets.
Participating in international trade shows and exhibitions: Showcasing Saudi Arabia’s halal capabilities.
Building strategic partnerships with international retailers and distributors: Expanding market reach and access.
A Legacy of Sustainable Growth and Global Leadership
The partnership between Al Watania Poultry and Halal Devco is not just about business; it’s about building a sustainable and thriving future for Saudi Arabia. By prioritizing innovation, sustainability, quality, and community development, this partnership will create a lasting legacy that benefits generations to come.
The Al Watania and Halal Devco partnership is a model for “Saudi Arabia Poultry” and the halal sector. We discussed their focus on innovation, sustainability, and global exports. Key takeaways include high-quality halal production, Vision 2030 alignment, and tech-driven efficiency. This collaboration showcases public-private power in driving economic growth and setting halal standards. For other nations, this Saudi initiative proves that collaboration builds a sustainable halal market.
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